Dear Friends and Friends of Friends - 

 

Here's an interesting question:

 

When I was contacted by the owner of this beautiful Ridgewood home, who'd been referred to me by a past client and friend, I was not that familiar with that area of Queens, so I made the smart decision to team up with a pair of brokers in my office who live there to help me price it, who happen to be a son and father team.

 

 

Both are great brokers on their own.  But the son, who is in his thirties, said he believes that no one reads listings any more, they only look at the pictures and read the bullet points.

 

I believe, in contrast, that when someone is buying a home, they pay attention not only to the specifications and facts -- number of rooms, square feet -- but also to the life they can imagine themselves living there, the potential narratives of it, and that potential story is extremely important.

 

Accordingly, we posted the listing as it is HERE, with his bullet points, and the listing description I wrote, at the end of June. We listed it at $850,000, which was $50,000 higher than the most recent similar sale. We had 52 viewings in the first 4 days, 7 offers, and the deal closed today at $1,045,000, or $195,000 above our original high asking point.

Who was right? Bullet points? Or narrative? What do you think, please?

 

Please let me know if I can ever be of assistance to you or someone you know.

 

Best regards, 

Jay

Jay Molishever

Associate Broker

CitiHabitats

917 538 4516

JMolishever